Thursday, May 31, 2012

Goodbye Merc :( Welcome Audi :)

You know blog, I am super sad, for my darling Merc is going to go away very soon. The sense of loss is immense, it was my first car and so the attachment I have cannot be explained in words. I can recount my journey with Merc as if it was yesterday. I was 18 when I started to drive, and this was the vehicle which gave me the strength to be on my own. It sure made me nervous, made me shudder initially but gradually gave me the confidence and comfort that its always going to be around.

My Merc is actually a 22 year old Maruti 800, without AC, without music system, without the luxury of power steering but that never mattered, because I loved it and it loved me back. I had just begun my journey into the adulthood, when it had started crumbling down but together we shared, we cared. In my Merc, I have cried bitterly, laughed heartily, shared secrets, hugged friends, whispered sweet nothings, held hands, all while it was watching me over. It was the comforting feeling of having been in my own space, my own world. There have been tough times too, when I was stranded in Merc, middle of heavy rain, honking traffic, late evening, but there was never a moment when I felt scared. I mean, I thought only people evoke such emotions but no even things do, lifeless things, things which are adored, which are special. And my Merc is one of things which will always remain special, which will be forever missed.

As you can guess, since Merc is going, there is a new entrant in my life and it obviously has to be the Audi. So my new car is an i10 Magna and it is super awesome. Red, cute, smooth, chic and stylish. Yesterday, it came home and how lovely it looked. I drove it and trust me dear blog, driving a new car is like holding a new born baby. I was so nervous, so scared to take it in my own hands. I was being extra careful with each turn, each gear change, but the drive was wonderful. It comforted me in its own new ways and I felt relieved. I am already in love with my Audi and I truly hope that the journey with Audi is as beautiful as it was with my Merc.

Welcome my dear Audi :) You will get all what you ever imagined!

Wednesday, May 23, 2012

...


Words spoken
Bitter or sweet
Leave a mark
Dark and deep

Feelings expressed
Of love or hate
Keep lurking
In hands of fate

Dreams seen
Small or big
Bring a smile
A little kick

Promises made
For death or life
Make this world
Worth the strife..

Sunday, May 13, 2012

Evergreen ads


Who could ever envisage that a 30 second clip for boosting the sales of a product, as inconsequential as detergent powder or cooking oil can leave a deep and long lasting impression. I don’t how many people take advertisements seriously but I will talk about myself and well I take them very seriously. There are ads and so many of them these days, that before I catch a first glimpse of them, they stop appearing. But there are some from the glorious past, which I can never forget, these are the ones which sometimes make me smile, sometimes make me think and sometimes make my heart go mush.

I was discussing with a friend recently about the ads I love. I was pleasantly surprised by the sheer number and my memory. The ads which came to my mind were different yet similar, sweet but simple. I will write about all of them but first I must confess that I am in awe of the imagination and creativity of the ad writers and directors. How beautifully an Asian paints ad show a brother sister duo who want to paint their home sometimes like a sea and sometimes like a jungle, the sister coaxes the brother to cut paper and cloth to decorate the wall and cutely just says “Chintu to kuch cutting shutting kar raha hai” when their parents call. The ad showed how each home is special, is unique and means the world to someone. When I recalled this ad, I also remembered one Surf excel ad in which a brother sister duo are returning from school. The girl falls in a mud puddle and starts crying, the boy suddenly acts all big, he kicks and boxes the puddle and finally when he is smeared in mud, smiles and says to his little one “sorry bol raha hai” they happily walk away and for the first time in life, mommies can say “daag ache hain”. There was also this very old Dhaara ad where an adorable young boy leaves his house because everyone scolds him but he comes back because his mom has made jalebi, sweetness in life it depicts.



If the above ads were about emotions and feeling, then there were others whose approach for serious and sincere. Few years back, when India was at the cusp of telecom boom, Airtel was a big name. They started coming with ads and what fabulous ads, one I vividly remember was on the theme “Express yourself”. It showed people in different situations, a girl getting married, burning streets, Sachin on a century, each picture depicting an emotion: inspire, confess, celebrate and what not. It’s an ad not emotional but gives me goose bumps still. Airtel didn’t stop there, it kept innovating: and there came an ad where two children across the border start playing with a ball, a message overhead says “there is no war or barrier that can keep us apart, if only we talk to each other”. If that one left me thinking, there were others which were truly romantic, truly wonderful.

Ads kept bringing one after the other theme. It was no more changing channels for there were ads but perhaps staying on a channel because there were ads. Dairy milk, my favorite chocolate brand took my imagination with a lovely girl dancing on the field after her boy hits a six.  The recent silk ads where people eat clumsily are anyway too cute to ignore.  I also recall Maruti esteem ads, one in which a young boy tells all the marks he gets, but his dad doesn’t scold him because the drive was so good. There was a young girl too, who keeps asking her dad if he got birthday present or promotion and then when she gets the car key, she is elated, she just says “My daddy’s big car”. These ads want me to always sit up, take notice and wonder about how incredible the life can be, only if I was an ad director.

The more I think, the more I remember. But for the sake of being precise, I will just end with my all time favorite, its not just one ad but a series carved out of love, respect, trust and  admiration. It is the Raymonds complete man series:  a daughter getting married, a teacher invited to wedding, a son getting foreign posting.  Each one saying a story, a story which is true, tender and touching.